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COURSE BRIEF
Course Name: Business Case Writing
Duration: 1.5 Days minimum
Delivery Method: Classroom / Virtual training
COURSE OVERVIEW
Business Case Writing training teaches professionals to create persuasive, data-backed business cases that support strategic decisions. Participants learn to define problems, analyze financials, assess risks, and justify projects to secure stakeholder buy-in and align with organizational goals.
COURSE OBJECTIVES
The objectives of the Business Case Writing training are to: Understand Key Components: Teach participants the essential elements of a business case, including problem identification, solution options, and benefits analysis. Develop Analytical Skills: Equip attendees with skills to conduct financial analysis, cost-benefit evaluations, and risk assessments. Enhance Communication: Improve participants’ ability to present complex information clearly and persuasively to stakeholders. Align with Organizational Goals: Ensure participants can align business cases with strategic objectives and priorities. Foster Decision-Making: Enable professionals to create business cases that facilitate informed decision-making within their organizations. Practice Real-World Applications: Provide practical exercises to reinforce learning and apply concepts to real-world scenarios.
TARGET AUDIENCE
Project Managers and Team Leaders – Professionals responsible for proposing or justifying projects who need to create strong business cases to gain approval and support.
Business Analysts – Individuals who analyze business needs and define project requirements, benefiting from skills to develop persuasive business cases.
Product Managers and Product Owners – Professionals responsible for securing resources and support for product initiatives through well-founded business cases.
Financial Analysts and Accountants – Those involved in financial planning or budget approval who need to evaluate and present the financial viability of projects.
Consultants and Change Managers – Advisors helping organizations implement strategic initiatives who need to create compelling, data-driven business cases.
Department Heads and Functional Managers – Leaders responsible for securing resources for department-level projects and aligning initiatives with organizational goals.
Entrepreneurs and Start-up Leaders – Individuals pitching ideas or seeking funding who need to present clear, data-backed cases to stakeholders or investors.
This training is ideal for professionals involved in decision-making or resource allocation who need to strengthen their ability to create, present, and justify effective business cases.
COURSE OUTLINE
Project Managers and Team Leaders – Professionals responsible for proposing or justifying projects who need to create strong business cases to gain approval and support.
Business Analysts – Individuals who analyze business needs and define project requirements, benefiting from skills to develop persuasive business cases.
Product Managers and Product Owners – Professionals responsible for securing resources and support for product initiatives through well-founded business cases.
Financial Analysts and Accountants – Those involved in financial planning or budget approval who need to evaluate and present the financial viability of projects.
Consultants and Change Managers – Advisors helping organizations implement strategic initiatives who need to create compelling, data-driven business cases.
Department Heads and Functional Managers – Leaders responsible for securing resources for department-level projects and aligning initiatives with organizational goals.
Entrepreneurs and Start-up Leaders – Individuals pitching ideas or seeking funding who need to present clear, data-backed cases to stakeholders or investors.
This training is ideal for professionals involved in decision-making or resource allocation who need to strengthen their ability to create, present, and justify effective business cases.